Media+Studies+-+What+did+we+do+today?

__**Monday, May 24th to Wednesday, June 22nd, 2011**__ __**What are we learning?**__
 * We can define popular culture
 * We can create a piece of media text from conception to production to presentation
 * We can recognize the role of culture in all communication
 * We can write to express understanding
 * We can read to find meaning and interpret
 * We can speak to share thoughts, opinions, and feelings
 * We can confer with peers and teachers
 * We can recognize underlying values and issues as they apply to a particular media issue or problem
 * We can recognize the impact of media communications
 * We can use a variety of resources to assist their research
 * We can learn how technology impacts on their lives, society, and the environment
 * We can manage time and resources
 * We work independently or with a peer
 * We can communicate findings and conclusions in an appropriate manner for a specific audience and purpose.

__**How we will learn it**__

As you can see, we have reached the final unit in our class. Hard to believe it is already time to start wrapping up the semester. For the next few weeks we will be meeting in lab 224 to work on your final projects for the class. You are being given over 15 hours of time to work on this before your presentation. Remember, this unit of study is where you get to create your own presentation on any topic you wish to when it comes to media. Make sure that you choose a topic that is of interest to you and that you won't get bored with after a few classes.

We will be scheduling presentation times as the semester starts to wind down. I am here to help you out so please use me!

Again, all of the details can be found in your project packages which you can download here:



Let's use our time wisely! :)

Have a good one!

__**Tuesday, May 24th to Friday, May 26th, 2011**__ __**What are we learning?**__
 * We can define popular culture
 * We can create a piece of media text from conception to production to presentation
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">We can recognize the role of culture in all communication
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">We can write to express understanding
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">We can read to find meaning and interpret
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">We can speak to share thoughts, opinions, and feelings
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">We can confer with peers and teachers
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">We can recognize underlying values and issues as they apply to a particular media issue or problem
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">We can recognize the impact of media communications
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">We can use a variety of resources to assist their research
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">We can learn how technology impacts on their lives, society, and the environment
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">We can manage time and resources
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">We work independently or with a peer
 * <span style="font-family: Arial,Helvetica,sans-serif;">We can communicate findings and conclusions in an appropriate manner for a specific audience and purpose.

__**How we will learn it**__

__**Tuesday, May 24th**__: Today, we are going to be starting to look at your final unit in our class. This is the unit where you get to work independently (or with a peer, if you wish) on analyzing, investigating, and/or creating a piece of media that fascinates you. Over the next few weeks (up till the last week of school) you will be creating your final presentations. Those presentations will take place during June 20th, 21st, and 22nd. If you need a copy of the presentation package and rubric (grading document for your presentation), please feel free to download it here:



__**Wednesday, May 25th and Thursday, May 26th:**__ Due to sanctions, there will be no school on these days. Please visit www.stf.sk.ca or www.prairiesouth.ca for more information.


 * __Friday, May 27th__**: We will be continuing to examine your final presentations for the class. I will be opening up a computer lab for you to use in your research.

Have a great weekend!

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__**Monday, May 16th to Friday, May 20th, 2011**__ __**What are we leanring?**__
 * We can view a documentary that relates to a pop culture obsession and it's use within society
 * We can evaluate the impact that a site like Facebook has impacted our society
 * We can view a documentary for entertainment purposes and evaluate it's message through class discussion
 * We can analyze a TV show for and look at how it reflects on societies story and value with our personal lives

__**Monday, May 16th**__: Today, we started looking the CBS documentary "The Facebook Obsession" (found on page 5 of the video page on the left hand side of the screen). During the show, I asked you to think about one question. This questions will appear as a media log entry:


 * How has Facebook changed our lives in a positive way and a negative way? Give examples from your life and from the documentary**.

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__**Tuesday, May 17th and Wednesday, May 18t****h**__: Today and tomorrow, as I was away, you viewed the documentary "The Cove".

__**Thursday, May 19th:**__ Today, we had a class discussion about "The Cove" and it's value in society. After, we went to the computer lab to give you another chance to get caught up on your assignments and media logs. marks for report cards will be issued next week so it is important that I get all of your assignments in.

__**Friday, May 20th**__: Today, is our last "Glee Day" for Media Studies 20. This means all of your sheets need to be handed in. Here is the last copy of questions for this unit of study:



Next week, we will be finishing up a few more documentaries and talking about your final project for the class.

Have a great long weekend!



__**Monday, May 9th to Friday, May 13th, 2011**__
 * __What are we leaning?__**
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can examine the creation of a multimedia presentation from conception to production to presentation
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can discuss the tools used in a documentary to give impact for an audience
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can examine the way that society is portrayed in a documentary
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can discuss the way the life of a teenager is examined in a documentary and decide if it is true or fiction.
 * <span style="font-size: 12px; line-height: 18px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can analyze a TV show for codes and conventions
 * <span style="font-size: 12px; line-height: 18px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can analyze a TV show and look at how it reflects on societies story and value within our personal lives

__**How we will learn it**__

__**Monday, May 9th:**__ Today, we finished up the documentary on The Beatles: LOVE. If you need a copy of the questions, please look in the handout section or at last week entries for a copy to download. Your thoughts will go into your Media Logs. I will give you sometime in the next few classes to work on this.

__**Tuesday, May 10th to Thursday, May 12th**__: Today, we started examining the documentary, "It's a Girl's World". This program looks at the world that young girls seem to be living in during their preteen and teenage years. Our job is to examine whether or not this is an accurate portrayal of the lives of girls or whether it makes it out to be to big of a thing when it comes to the way that girls treat each other.

Girls, you are going to have one question to answer. This answer will appear in your media log. Here is your question:


 * Does this documentary do a good job of portraying what happens in the lives of preteen and teenage girls? Yes or No? Why? Give examples.**

Boys, you too, get your own question:


 * What elements of this documentary surprised you with the way that girls treat each other? How does that differ from the way that guys treat each other when it comes to conflict? Give examples.**


 * __Friday, May 13th__:** Today, as you know and love, it's Glee day with episode 12. Special treat, we will have a discussion after the episode and you won't have any study questions today! LUCKY YOU! Sit back and enjoy!



__**Monday, May 2nd to Friday, May 6th, 2011**__
 * __What are we leaning?__**
 * We can examine the creation of a multimedia presentation from conception to production to presentation
 * We can analyze a TV show for codes and conventions
 * We can analyze a TV show and look at how it reflects on societies story and value within our personal lives

__**How we will learn it**__


 * __Monday, May 2nd:__** Welcome back from Easter break! Today we decided to take a look at all of the media attention that was being given to the death and capture of Osama bin Laden. We looked to the past (back to September 11th) and discussed your memories from that day. We then took a look at a few news clips from that dreadful day and how the media handled such a massive story. We then looked at a few pictures and clips from the happenings of Sunday, May 1st.

__**Tuesday, May 3rd**__: Today, we headed to the computer lab to give you an opportunity to work on your media logs. Please check the "Log Assignments" section for current assignments that need to be in your media log.


 * __Wednesday, May 4th__**: We started looking at the documentary called "LOVE: The Beatles". Please download a copy of the handout, if needed. The answers to the questions will appear in your media logs. Here is a copy if needed:



__**Thursday, May 5th**__: Please visit [|www.prairiesouth.ca] for explanation of why there is no school toda y.


 * __Friday, May 6th__**: Today, we watched episode 11 of Glee. Please make sure to have the handout completed. If you need a copy, please download one here:



Have a great weekend!



__**Monday, April 18th to Thursday, April 21st, 2001**__ (Friday, April 22nd is Good Friday, No School) **__What are we learning?__**
 * We can examine the use of product placement within a movie and the affects it has on us, the audience
 * We can discuss the uses of product placement in a movie and whether or not it hinders the actual storyline with too much marketing

__**Monday, April 18th to Wendnesday, April 20th:**__ Over the next couple of days we will be taking a look at the movie "Transformers" and going on a bit of a scavenger hunt for the products that advertisers have placed within the movie in order to market their products to us. It comes as no surprise that with a captive audience and thousands of eyes on the movie screens across Canada, that marketers love the fact that their products can be seen and displayed in certain ways in hopes of having the audience remember their products and maybe go out and purchase them.

Our job is to take a look at how the products are being displayed throughout the movie in the position we see, how we hear them, and even the uses of the products within the movies and whether or not this would actually convince us to go out and find those products for ourselves. Remember, there are 96 product placements within this movie so you definitely will have a lot of examples!

You have been given the following handout to keep track of the products we see and then there is a question listed at the bottom for you to answer in your media logs:



__Thursday, April 21st:__ All school recognition assembly. Have an awesome and safe Easter break!



__** Monday, April 11th to Friday, April 15th, 2011 **__ __** What are we learning? **__
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can Recognize and appreciate the role of mass media in communication, in contemporary society, and in their personal lives
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can Recognize the codes, forms, and conventions of the various mass media
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can Recognize the ways in which the various mass media shape their messages, and construct a sense of what the world is or how it works
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can Analyze and evaluate the various mass media, including their sources, intents, and underlying values
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can Recognize the role and power of advertising in the mass media
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can Extend and apply their speaking, listening, writing, reading, viewing, and representing abilities
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can Extend and apply their representing and viewing abilities by designing and creating a media text
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can analyze a TV show for codes and conventions
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can analyze a TV show and look at how it reflects on societies story and value within our personal lives

__**How we will learn it**__


 * __Monday, April 11th and Tuesday, April 12th__**: Over the last few weeks we have been examining the use of advertising in media. Sometimes we see advertisements that make us go "What?" and sometimes we see advertisements that make us go "Whoa, seeing way too much skin and uncomfortable situations." Today and tomorrow we are going to be viewing a documentary called "Sexy Inc." which examines the use of advertising products in a provocative way. During this video, please go through the following handouts and answer the questions at the end. Our goal is to analyze the use of using certain images to market products and see if there is a conflict between advertisers and what society sees as being suitable. Here is a copy of the sheet if you need it:



Don't forget that on Wednesday we will be boarding the bus for Riverview for the "Making Choices" presentation. Make sure to return your permission forms by Tuesday's class.


 * __Wednesday, April 13th__**: Today, we will be heading over to Riverview Collegiate for the "Making Choice" multimedia presentation. You have had lots of time to bring your permission forms in. We will be meeting out front of the school at 12:45 for our bus ride over. Again, because we are missing the whole afternoon, and your 4th or 5th period class (depending on when you have our class), you will have no media studies class on Thursday to make up what you missed.

__**Thursday, April 14th**__: No Media Studies class today as we were at Riverview for 2 periods on Wednesday. Please use this time to get caught up on what you missed in period 4 or 5 class. Remember, this is time that is being given to you. Use it wisely. I will be available if you need the computer lab catching up on missed work. See you Friday.

__**Friday, April 15th**__: Today, of course, is Glee day. Today, instead of questions; we will be having a class discussion on the issues looked at in the episode after we finish watching.

Have a great weekend!



**__Monday, April 4th to Thursday, April 7th, 2011__** (Friday, April 8th is a non student day due to teacher convention) __**What are we learning?**__


 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can Recognize and appreciate the role of mass media in communication, in contemporary society, and in their personal lives
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can Recognize the codes, forms, and conventions of the various mass media
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can Recognize the ways in which the various mass media shape their messages, and construct a sense of what the world is or how it works
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can Analyze and evaluate the various mass media, including their sources, intents, and underlying values
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can Recognize the role and power of advertising in the mass media
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can Extend and apply their speaking, listening, writing, reading, viewing, and representing abilities
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can Extend and apply their representing and viewing abilities by designing and creating a media text
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can analyze a TV show for codes and conventions
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can analyze a TV show and look at how it reflects on societies story and value within our personal lives

__**How we will learn it**__

__**Monday, April 4th:**__ Today, because we were in the lab on Friday, we will be having our Glee day. Please make sure to pick up a copy of the study questions. Again, all of these guiding questions are worth 10 marks to you for your completeness and expressing your ideas and giving your reasons for thinking the way that you are. Here is a copy of the questions if you need them for the episode:



__**Tuesday, April 5th**__: Today we will be continuing to look at our advertising unit by looking at the questions from the advertisements you looked in the magazines. Remember we are looking at how advertisers use different tricks to make us want to buy their brands. We will also be looking at a few examples on YouTube.

__**Wednesday, April 6th:**__ Today we are going to look at the effects of constructing emotional appeal in advertising. There is a chart we are going to look at and then you are going to be working in groups of 3 to complete Activity 6 in your advertising unit handout. You will be given time to work on this next week, as well.


 * __Thursday, April 7th__**: Today, we will continue with our Glee study by viewing episode 9. Please make sure to pick up a copy of the study questions or you can download them here:



Have a great long weekend!

Have you seen the twin babies having a conversation that has gone viral on the web?

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**__Monday, March 28th to Friday, April 1st, 2011__** __**What are we learning?**__


 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can Recognize and appreciate the role of mass media in communication, in contemporary society, and in their personal lives
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can Recognize the codes, forms, and conventions of the various mass media
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can Recognize the ways in which the various mass media shape their messages, and construct a sense of what the world is or how it works
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can Analyze and evaluate the various mass media, including their sources, intents, and underlying values
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can Recognize the role and power of advertising in the mass media
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can Extend and apply their speaking, listening, writing, reading, viewing, and representing abilities
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can Extend and apply their representing and viewing abilities by designing and creating a media text
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can analyze a TV show for codes and conventions
 * <span style="font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can analyze a TV show and look at how it reflects on societies story and value within our personal lives


 * __How we will learn it__**


 * __Monday, March 28th:__** Hope you all had a great weekend and a big congratulations to our Peacock Senior Girls basketball team on their silver placing at Hoopla 2011! Today, before we get into our advertising unit again, we are going to take a look at the information that was released on Friday, March 25th, from Patrice WIllson, founder of Ark Music Factory (Rebecca Black's Music Label). We will watch the video (see below at the bottom of this week for the video). In your Media Logs, this week, I would like you to tell me your opinion of Ark Music Factory, their plans, and what they stand for. In your Media Logs, I would like you to answer the following questions:

Check out the videos below to help base your answers to the following questions:

1. What is Ark Music Factory to you? 2. What is your first impression of them? 3. What are they in the business to do? 4. Ark Music Factory is new to us. However, is what they are doing any different than what Disney has done for Miley Cyrus or Selena Gomez (obviously their careers are soaring) ? What about Justin Bieber (the Bieber hair guy. heard of him?)? He was found on YouTube by Usher and signed to Def Jam records. Could Ark Music be the next big company to find new talent? Why or why not? explain.

After we talk about Ark Music Factory, we are going to be continuing working their our unit on advertising by working on Activity 1 from our handout (please see last Monday's entry if you need to download or check the "Handouts" section under Media Studies 20 on the left hand side of the page). You are going to be given some more time to look through the magazines with your group, choose some advertisements, and then answer the guiding questions mentioned under Activity 1. You will have about half an hour with your group to select and examine your ads. We will then come back for the last half of class and have a class discussion on what each of the groups looked at. Please have some ads ready for us to look at.


 * __Tuesday, March 29th:__** To support the students involved in the One Act Play Festival we will be viewing the plays this afternoon in the auditorium.

__**Wednesday, March 30th**__: Today we are going to look at how advertisers use what kind of shopper you are to determine how to market their products to you. There are 5 groups that you may or may not belong to. After we make some brief notes and talk about different examples, we will take a look, again, at some of the advertisements you chose from our last activity and decide what VAL group (Values and Life-Styles) you belong to. Tomorrow, you are going to be work on Activity 5 in your handout for your Media Log. I will give you some class time on Thursday (and Friday, as well, we will talk as a class before that happens).


 * __Thursday, March 31st and Friday, April 1st__**: Today and Friday, you will be given a chance to work on your Media Logs (please check the **Log Assignment** section to see all of your log entries. We will take a vote on before Friday as to whether we will watch Glee on Friday or Monday. Make sure you keep up with your Media Logs as they count towards assignments for the class along with everything else you do.

If we do watch Glee on Friday, here is a copy of the episode questions:



Have a great weekend!

Here is an interview with Patrice Willson (Found of Ark Music Factory, REBECCA BLACK's LABEL). Please make sure to check the Log Assignments section for what I would like to see you put in as an entry in your media log for this.

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__**What are we learning?**__
 * __Monday, March 21st to Thursday, March 24th, 2011__** ( non student day on Friday, March 25th)


 * We can Recognize and appreciate the role of mass media in communication, in contemporary society, and in their personal lives
 * We can Recognize the codes, forms, and conventions of the various mass media
 * We can Recognize the ways in which the various mass media shape their messages, and construct a sense of what the world is or how it works
 * We can Analyze and evaluate the various mass media, including their sources, intents, and underlying values
 * We can Recognize the role and power of advertising in the mass media
 * We can Extend and apply their speaking, listening, writing, reading, viewing, and representing abilities
 * We can Extend and apply their representing and viewing abilities by designing and creating a media text
 * We can analyze a TV show for codes and conventions
 * We can analyze a TV show and look at how it reflects on societies story and value within our personal lives

__**How we will learn it**__

__**Monday, March 21st:**__ Today, we are going to be starting to work on our advertising unit. In this section we are going to look at how advertisers use their "marketing approach, design, and varieties of advertising" as they promote their products to us. As we go through this unit, I would like to you take note of many different kinds of advertising that happens in media. Obviously, we are used to advertising on TV and magazines. However, what about advertising in movies, music, and even video games. We are exposed to brands and advertising on a daily basis. Look at your shoes, your shirt, within your bedroom and classroom. What kinds of advertising do you see there? Our objective for this unit is to become more media literate and recognize the ways that advertisers use their influence on us to buy into their products and brands. If you need a copy of the notes that you received in class, feel free to download them here:




 * __Tuesday, March 22nd__**: Today, as we continue though our unit on advertising in the media, we are going to look at "Selling the Feeling". You know that feeling after you buy something and it's like "this is sooooo awesome!" How long does that feeling last for? Think about when you buy a pair of shoes or a new iPod. For the first little while it is all "ooooo and ahhhh" but then eventually it starts to get old and you get sick of it or you switch to a new model. The company still has your money and you are left with something you aren't using so much. Who wins? We are going to be looking at 4 words today: Attention, Image, Reassure, and Persuade. These four words in advertising are very powerful words. Let's find out why! We will then work on activity 1 and 2. We will use Wednesday's class to work on these activities.


 * __Wednesday, March 23rd__**: We will be working in groups on activities 1 and 2 on "Selling the Feeling" section in your advertising package. If you are away, you will need to find your own advertisements online or in magazines.


 * __Thursday, March 22nd__**: As tomorrow is a non student day (because we are hosting HOOPLA this weekend) we will continue with tradition and have our Glee day today. Please remember, the handouts you receive for our TV study count toward your final mark. This is episode 7 so as of today, 70 marks has been taken in for this unit. Here is a copy if you need a copy:



Have a great weekend!

Because tomorrow is Friday, this is just for you! With over 17,000,000 views, here is Rebecca Black! You know you love this song! :)

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__**Monday, March 14th to Thursday, March 17th, 2011**__ __**What are we learning?**__
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can investigate our own uses of media in our personal lives
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can view and have a class discussion on the ways media is presented to us and the different forms that we consume in our world
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can use class discussion and group activities to look at the uses that Mass Media plays in our lives
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can use examine and use different technology media tools that play a big role in our society at the present time
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can recognize the role television can play in our personal lives
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can evaluate the popularity and nature of television
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can write using details and support to enhance our opinion of certain aspects of media

__**How we will learn it**__

__**Monday, March 14th:**__ Today, we are going to be looking at the opposite form of codes and conventions used to tell a very similar storyline when it come to media. Today, we are going to be looking at the TV show "Scrubs". Last week, we looked at the dramatic side of a piece of media. The creators of "Grey's Anatomy" made it so that their story could be told in a dramatic way (Media Triangle). Today and Wednesday, we are going to be looking at the a very similar storyline to "Grey's" except we are going to see how the story is told from a more "Comedic" element. Again, you are going to be given the following worksheet, just like the last one. This will be turned in on Wednesday, after we are finished the show. If you need a copy of the worksheet you can download it here:



Also, BEFORE tomorrow's class, please make sure that you have created a Twitter account for yourself. We will be going back into the lab tomorrow to take a look at the social media tool and the benefits of keep up with out world by using it. If you need to setup an account please visit [|www.twitter.com] to do so.

__**Tuesday, March 15th:**__ Today, we are going to head back into the lab to examine this social media tool called "Twitter" just a little bit more. My hope is that you have created your account and have already started to follow some people of your choice. I would like you to follow a few more people/organizations to enhance your experience using the site [|www.wefollow.com]. This week, whether on your computer, cell phone, iPod touch, or however you can access Twitter, I want you to think about the following questions and answer them in your media log:

**What is Twitter to me personally?** **What do I like about Twitter?** **What do I not like about Twitter?** **How could I use Twitter in a different way other than Facebook?** **Will I continue to use Twitter after we are done looking at it in class? Why or Why not?**

Remember, the more you can explain yourself, the better your evaluation will be. Plus, BE HONEST! I do not expect canned answers. These entries will be due next week.

__**Wednesday, March 16th**__: We will finish up "Scrubs" today. Your notes on the show will be due at the end of the class. Please see Monday's entry if you need a copy of the worksheet.


 * __Thursday, March 17t__**h: As per our weekly unit, we will be looking at the 6th episode of Glee called "Vitamin D". Please make sure to hand in the answers to our guiding questions at the end of class or on Monday. This is the 6th episode so as of today, 60 marks has been taken in for your evaluation.



__**Friday, March 18th**__: NON STUDENT DAY AT PEACOCK! Have a great long weekend!

Glee's first attempt at "MASH-UPS"! Lots of fun!

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__**Monday, March 7th to Friday, March 11th, 2011**__ __**What are we learning?**__
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can investigate our own uses of media in our personal lives
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can view and have a class discussion on the ways media is presented to us and the different forms that we consume in our world
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can use class discussion and group activities to look at the uses that Mass Media plays in our lives
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can use examine and use different technology media tools that play a big role in our society at the present time
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can recognize the role television can play in our personal lives
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can evaluate the popularity and nature of television
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can write using details and support to enhance our opinion of certain aspects of media

__**How we will learn it**__

__**Monday, March 7th**__: Please remember if you have any Glee worksheets to hand in from Friday, please do so. Today, we are going to finish up our look at ideology and values in our handouts. Once we have completed that we have completed the first booklet on Mass Media and its uses. This week we will actually be using aspects from our notes to look at some specific forms of media. We will be using the shows "Grey's Anatomy" and "Scrubs" to examine the codes and conventions of how certain forms of media are created. We have two shows dealing with very similar story lines. Our objective is to see how the creators/producers of this show have used the the tools within creating media to get their message across to us, the audience.

__**Tuesday, March 8th and Wednesday, March 9th**__: During these two classes we will be completing the objectives listed above by looking at two similar media texts and how they are changed to match a similar Audience. Today, we will be looking at the humorous side of these two stories by looking at the show "Scrubs". Scrubs was a show that was a comedy and dealt with hospital interns trying to learn how to become doctors. These stories are definitely supposed to be told from a more comedic side and it is up to us to see how the creators of this show used different codes and conventions to tell their story. As we are watching please fill out the following worksheet on Scrubs. The questions are for you to look at and think about as we watch the show. You will be handing them in once we have finished the show on Wednesday. If you need a copy of the questions, please feel free to download here:



__**Thursday, March 10th**__: Now, just like we looked at Scrubs, we are going to be looking the other side of the coin as we see how two similar stories are told in different ways. This time we will look more at the "dramatic" side as we view "Grey's Anatomy". Our objective is to examine how the creators/producers of the show have used the codes and conventions of media to create a show that can be enjoyed by a specific target audience in a more dramatic way. Again, you will be given a worksheet to look at over the course of the two days we will look at this show in our class. As Glee is tomorrow, we will watch a second episode of Grey's Anatomy on Monday. If you need a copy of the worksheet, please feel free to download one here:




 * __Friday, March 11th__**: As per usual, HAPPY FRIDAY! Today, we continue on with our TV study of Glee. Again, there are 10 marks given out Please make sure that you pick up a worksheet as you come into class. If you need a copy of the questions to download, please do so here:



Have a great weekend!

As we have been talking about codes and conventions of how media is made up; here is a perfect example of how music, camera angles, and different cuts can transform and story. Here are some classic movies (different genres) that have been recut to make them seem very different then the original stories. Take a look and see what they did to change the movie to you look at it much differently!

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 * __Monday, February 28th to Friday, March 4th, 2011__**


 * __What are we learning?__**
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can investigate our own uses of media in our personal lives
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;"><span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can view and have a discussion on the ways media is presented to us and the different forms that we consume in our world
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can use class discussion and group activities to look at the uses that Mass Media plays in our lives
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can use examine and use different technology media tools that play a big role in our society at the present time
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can recognize the role television can play in our personal lives
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can evaluate the popularity and nature of television
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can write using details and support to enhance our opinion of certain aspects of media

__**How we will learn it**__

__**Monday, February 28th**__: Welcome back from your "Spring/Winter/Freezing Cold Break"! I hope you all had a great time! Today, we are going to work through our unit 1 booklet on "Mass Media" (downloads below. February 14th entry). Today we looked at the construction of mass media and the Media Triangle. You copied out some questions dealing with the Media Triangle from the text book and we look at the "Text" questions before ending the day. Over the next few classes we will be looking at the Media Triangle and how producers of Mass Media use these questions to capture their audiences attention. You also received progress reports on your grades so far in Media Studies 20. Again, I remind you to make sure that you hand in all of your assignments. As some of you are noticing, not handing in your assignments results in your evaluation not being what your potential could be. Please make sure to get all assignments in!

**__Tuesday, March 1st__**: Today, we continued looking at the Media Triangle that we started on yesterday. Again, by looking at these questions and using examples from our society, we can see how the producers of media actually put things together for us to view, read, listen to, and ultimately, enjoy. We then continued through the booklet looking at the codes and conventions of media (how things are actually put together using text, photography, angles of shots, and theming). Tomorrow, we will be looking at Genres and Target Audiences.

**__Wednesday, March 2nd__**: Today we continued through the Mass Media handout by looking at Genres and Target Audience, as a class. Again, out objective is for us to examine the way that media is produced in our everyday life so that we can be aware of it as we are listening, viewing, and examining the roles that media plays in our lives. Tomorrow we will be looking at personal values when it comes to analyzing media.

__**Thursday, March 3rd**__: Today, we will be looking at the roll that media has on our personal values and how we have an impact on it. As a class we are going to be looking at how each of the values we have grown up with each play a different roll in how we view certain forms of media. I may see one thing when you might see something else. I might view something as being wrong when you might see at as nothing to be too concerned about. As we look at this section we are going to be looking at you specifically as a person. Each one of us has different values and a different story to share. Tomorrow, GLEE! :)

**__Friday, March 4th__**: Today, as per usual, with us continuing our TV unit throughout the semester; we will be watching the 4th episode of glee. Please make sure to complete the study questions for this episode and turn them in when you are completed. If you need a copy please download one here:



Have a great weekend!

Very cool view of one of the last space shuttle launches as seen from an airplane! Thanks YouTube!

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__**Monday, February 14th to Friday, February 11th, 2011**__ __**What are we learning?**__
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can investigate our own uses of media in our personal lives
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can view and have a class discussion on the ways media is presented to us and the different forms that we consume in our world
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can use class discussion and group activities to look at the uses that Mass Media plays in our lives
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can use examine and use different technology media tools that play a big role in our society at the present time
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can recognize the role television can play in our personal lives
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can evaluate the popularity and nature of television
 * <span style="margin: 0.5em 0px 0px; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">We can write using details and support to enhance our opinion of certain aspects of media

__**How we will learn it**__


 * __Monday, February 14th to Wednesday, February 16th:__** Before starting today I had a few of you hand in your media logs. To the rest of you, please make sure that you do so before the middle of the week, I would like to look them over before the February break. Today, we started looking at the Mass Media and how it plays a roll in our lives. You each received a copy of the notes (in booklet form for the unit) for your binders. We will be working through this unit through the booklet in and the different aspects that media plays in our lives, and how it is put together. Please make sure to add examples that we look at in class to your notes as we are working through the booklet. If you need extra copies of the notes, you can find them here (or in the handouts section):

__**Thursday, February 17th**__: Today, we are going to go into the computer lab to start looking at a social media tool called Twitter. As we are looking at different tools and forms of media that we use in our society today, I thought it would be a good time to examine this. We will look at how Ms. Rowe and use this as more than an "updating your Facbook status" site. We will then set you up with an account of your own and encourage you guys to try it out for a week. We will let you play with it during the week that you are off, if you wish too and then focus on it when we get back from the February break. The questions that we will be looking at and you will be answering in your media logs is as follows:


 * What is Twitter to me personally?**
 * What do I like about Twitter?**
 * What do I not like about Twitter?**
 * How could I use Twitter in a different way other than Facebook?**
 * Will I continue to use Twitter after we are done looking at it in class? Why or Why not?**

Again, these questions are guiding questions. It is your opinion, be as honest as you want! The only thing I can tell you to do is give it a shot and see what your outcome is. We will be coming back to this after the break.

__**Friday, February 18th**__: Today, like every Friday, we will be continuing our TV unit with another episode of Glee. This is our third episode. Please remember to hand in all of your guiding questions. You have all done really well on these and I want you to keep them up. Your opinions have been very well back up with evidence of thought! Here is a copy of the questions if you need them:



Have an awesome week off next week! We will see you back in on Monday, February 28th!

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__**Monday, February 7th to Friday, February 11th, 2011**__

__**What are we learning?**__
 * We can investigate our own uses of media in our personal lives
 * We can view and have a class discussion on the ways media is presented to us and the different forms of media that we consume in our world
 * We can create our own personal document that will be used as a journal to express our ideas about media topics
 * We can recognize the role television can play in our personal lives
 * We can evaluate the popularity and nature of television
 * We can write using details and support to enhance our opinion of certain aspects of media


 * __How we will learn it__**


 * __Monday, February 7th to Thursday, February 10th:__** Please don't forget to hand in your Glee worksheets from Friday's class. Today, we are going to start working on our media logs for out class. Each of you will receive a pretty simple handout. On this handout I want you to tell me about yourself. Specifically, I want you to look at the types of media that you enjoy in your lives. Last week I showed you the different ways that you can create your media logs (wikis, binders, books, etc.). This is totally your choice. You are going to be given the next two classes to start creating your media logs and start of by inputting your own personal information about the things that you put down on the worksheet. Please make sure to use this time wisely. We will be all over the place. The topics I want you to include, again are:

1. Family and Friends (who is important in your life) 2. Favorite Movies 3. Favorite Music 4. Favorite Magazines or Books 5. Favorite Television Shows 6. Favorite Websites that you use on a regular basis and the tools you use to access them (phones, iPod, etc.) 7. Favorite brands and styles when it comes to fashion

Again, we will be using the next few classes for you to work on this. It will be your job to get them. **These will be due on Friday, February 11th.**

Here is a copy of the handout if you need it:




 * __Friday, February 11t__h:** Today, we started on our second episode of Glee. You were given the study questions before class began and we went over them as a class before watching the episode. Please remember to get your questions into me otherwise I cannot evaluate your thoughts on what we are viewing. Here is a copy of the handout, if you need it:



Have a great weekend!

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__**Monday, January 31st to Friday, February 4th, 2011**__

__**What are we learning?**__
 * We can read through our course outline
 * We can begin to investigate our own uses
 * We can view and have a class discussion on the ways media is presented to us and the different forms of media that we consume in our world
 * We can recognize the role television can play in our personal lives
 * We can evaluate the popularity and nature of television
 * We can write using details and support based on our own opinion


 * __How we will learn it__**


 * __Monday, January 31st__**: Welcome to Media Studies 20. Today, we took a look at the course outline and then started discussing and viewing some of topics and issues that we will look at in our class. We also talked about the creation of your media logs on the wikis. We will be starting these in the next few days. Please remember to use this wiki in case you need to see what we did in class when you are away or to download handouts that you may have missed in class (posted under each daily entry and in the handouts section on the left hand side). We also took the time to look at some different forms of media and we will be doing this over the next few days as a class discussion.

__**Tuesday, February 1st and Wednesday, February 2nd:**__ Today, and Wednesday we are going to take a look at many different forms of media that we are exposed to on a daily basis. Lucky for us a lot of this stuff can be found on a little site called YouTube (have you heard of it?). Many of the videos that we looked at today can be seen on the left hand side of the page under the "Video Pages". Please feel free to look at them at your leisure if you wish too. Tomorrow we will start to look at the beginning of your media logs. We will go over the evaluation and then I will give you a handout that we can start to look at in class.


 * __Thursday, February 2nd__**: Today we started looking at the start of your media logs. There are two ways that you can complete your media logs this semester. One way is to do it in the style of the books that I showed you in class or you may create your wikispace (www.wikispaces.com) and use it as an online journal (just like I am doing right now, on here). You were given a handout for you to start thinking of things to include in them. Again, this is your book and it will be filled with some of the topics that we will look at in class. Your job is to express your opinion with as much thought as you can. That's where your evaluation will come from. Tomorrow we will continue to work on this project and gather supplies. you will be given more time to work on this next week in class so please makes sure you are prepared with your supplies. Here is a copy of the rubric and handout, if you need it:

__**Friday, February 3rd**__: Today, we are going to start off on a unit of study that we are going to look at over the rest of the semester. As most of you know, there is this really cool tool in media called TELEVISION. This semester, we are going to be looking at the TV series, GLEE. There has been many things written about this show. Some reviews have been good and some of them have been not so good for the things they portray on this show. Our job, this semester, is to examine the show every Friday (from the beginning of season 1). We will be looking at many different things from the make-up of the show, the characters, the topics they look at. The setting is set in a high school with high school students. That means they are dealing in your world. Each week, you are going to be receiving a handout from me of questions that you will need to answer and hand in. These questions are very open and I want you to give me your honest opinion. Remember, though, that means actually writing down what you are thinking and not just giving me a two word answer. You will be given time at the end of each episode to finish up your questions and hand them in. Here is a copy of episode 1, if you need it: